From Sunshine Coast to the world
Building a Sales and Marketing Engine for B2B Sports Technology
Below are our thoughts on building a sales and marketing engine for B2B sports tech. We’ve covered topics such as sales, marketing, client acquisition, client retention/upselling, and staffing. Most of these are stories from my experiences over the past decade, highlighting what has worked—and what hasn’t—in the sports technology industry.
Early Stage Marketing
What's Important and What's Not
Below are tips and resources on how to build and scale your marketing engine from the ground up. Follow the links in the video to find resources showing you how to create your marketing assets.
Early Stage Sales
Pricing, Staffing & The First Outreach
It’s time to sell, but how do you approach it? Here’s how I would do it if I had to start from scratch.
brand 2.0
Taking your marketing to the next level
You’ve got some confidence, you’ve got some cash, and you’ve got a sense of the market. Now it’s time to reinvest. Here are some things to consider.
Customer Service
How CS Can Be More Than Just Support Docs
Given the relationship-based nature of the sports business, I believe customer success should be proactive, almost like a front-facing product marketer. Check out the video for more context.
Ourzuz = professional brand builders targeted at conversion
Meet your marketer & health tech professional, James Grigson.
I’m the face behind Ourzuz, and with 10 years experience working in the sports tech industry, I know what it takes to generate leads and get products out in the market and selling consistently.
With experience selling sports technology across Asia Pacific, Europe, Africa and the Middle East, I’ve helped businesses worth up to $85 million in value. I deeply understand the ins and outs of brand awareness, market education, lead generation, product loyalty, industry influences and the digital performance required to build a brand that is at the forefront of health and sports technology.
If that’s what you’re looking for – let’s dive right in.
Yours in sport,
James Grigson
