Beauty Salon Case Study: Achieving 1:7 ROI through Paid Ads

Client Overview

In January 2023, Verve Noosa, a beauty salon in Noosa, sought our expertise to boost their pre-paid bookings and generate more leads through effective Facebook and Instagram advertising. With previous attempts at social media ads yielding minimal results, they were eager to explore new strategies to achieve success.

Our primary objectives were twofold:

  1. Increase pre-paid bookings for Verve Noosa’s beauty salon services.
  2. Generate high-quality leads through targeted Facebook and Instagram ads.
Chanllenged Faced

Verve Noosa’s past paid advertising efforts had not delivered the desired outcomes. We understood the importance of implementing a well-crafted digital marketing strategy to overcome this challenge and meet their goals.

strategy implemented

Upon assessing Verve Noosa’s brand identity, target audience, and competitive landscape, we devised a comprehensive digital marketing plan. Our team focused on creating visually appealing ad campaigns that highlighted the salon’s services, expertise, and exclusive offers.

To maximize results, we employed data-driven audience targeting and A/B testing to optimise ad performance continuously. Additionally, we crafted compelling ad copy and enticing call-to-actions to encourage potential clients to take immediate action.

Word from Kim Susskind, Business Owner of Verve Noosa:

“James was such a pleasure to deal with and had my ad live within 48hrs. The results speak for themselves. I am very happy with the results and look forward to keep working with James.”

Results achieved

Within the first two months of our collaboration, Verve Noosa witnessed exceptional results, with a $7 return on every $1 spent on paid ads. This early success validated our approach and motivated us to further enhance the campaign.

Over the entire four-month period, Verve Noosa maintained an impressive average of $4 return for every $1 spent on paid ads. The campaign generated a steady stream of pre-paid bookings, helping the salon attract new clients and retain loyal customers.

conclusion

Our digital marketing efforts enabled Verve Noosa to achieve a remarkable return on investment (ROI) and successfully increase pre-paid bookings for their beauty salon services. By crafting tailored ad campaigns and continually optimising the strategy, we were able to deliver outstanding results for Verve Noosa. We are excited to continue our collaboration and drive even more success for the salon in the future.

more insights

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