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Childcare Case Study: Achieving 1:6 Return on Ad Spend

Client Overview

In January 2023 we partnered with a reputable Queensland childcare provider to bolster their online presence and reach a wider audience. The primary objective was to enhance brand visibility, increase social media engagement, and achieve a positive return on ad spend (ROAS). Through strategic digital marketing initiatives, we aimed to position the Centre as a go-to childcare service for families in the area.

Chanllenged Faced

Before our digital marketing intervention, the Centre faced challenges in expanding its online presence and capturing the attention of potential clients in a competitive market. While the Centre had a solid reputation within the local community, it sought to extend its reach to a broader audience and engage with parents and caregivers across various digital platforms.

Results achieved

The results of our digital marketing efforts were outstanding, surpassing expectations, especially with paid ads:

  1. Return on Ad Spend (ROAS): The paid advertising campaigns yielded exceptional results, achieving an impressive 1:6 return on ad spend. This demonstrated the effectiveness of our targeted approach in attracting potential clients and converting them into leads.
  2. Social Media Reach: Within the first three months, the Centre experienced a 15% increase in social media reach, indicating a broader reach and stronger online presence.
  3. Follower Growth: Our carefully curated content and engaging social media campaigns led to a significant 10% growth in their follower base. This growth indicated increased interest and a higher level of engagement with the Centre’s digital content.
conclusion

Our digital marketing efforts proved to be a resounding success for the Centre. By implementing a comprehensive strategy, optimising their social media presence, and running strategic ad campaigns, we achieved remarkable growth in social media reach, follower base, and a highly favourable return on ad spend.

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