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SaaS Case Study: Accelerating APAC Growth for an International Company

Client Overview

An up-and-coming sports software company with significant exposure in the Northern Hemisphere sought my expertise as a sales consultant to drive growth in the APAC region. The objective was clear: to create widespread brand awareness and increase sales for their innovative product offerings. With their previous progress yielding only three clients over three years in Australia and New Zealand, the company was determined to use my services to open up the market.

The primary goals of the sales consultancy engagement were twofold:

  1. Establish strong brand awareness in the APAC region and gain recognition as a leading sports technology provider.
  2. Drive sales and attract new clients to significantly increase revenue within a short timeframe.
strategy implemented

The strategy focused on creating a strong brand presence through personalised outreach campaigns, thought leadership events, and strategic networking. To expedite the growth process, I engaged in direct communication with potential clients, emphasising the unique benefits of the product. I actively participated in networking events and industry conferences, establishing vital connections and generating more than 1,000 new leads for the company.

One of the highlights of the campaign was a thought leadership webinar facilitated by myself. The webinar attracted 25 high-value sign-ups, providing an excellent platform for the company to showcase its expertise and product offerings.

Results achieved

The results of the four-month sales consultancy engagement were very positive:

  1. Within the short timeframe, the company doubling its APAC market share.
  2. The strategic networking efforts resulted in over 1,000 new leads, providing a solid foundation for continued business growth.
  3. The thought leadership webinar received a positive response, further enhancing the company’s reputation as a leading sports technology provider.
conclusion

The four-month collaboration between the company and our sales consultancy services delivered impressive outcomes, propelling them to a position of strength in the APAC market. With increased brand awareness, successful lead generation, and a notable surge in revenue, the company now stands poised to continue its growth trajectory with its in-house sales team.

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