SaaS Case Study: Building a 6 Figure Sales Engine Across Two Continents

APAC Business Development – 116% Growth:

From 2019 to 2021, I took charge of the APAC business development and initiated a strategic approach to accelerate revenue growth in the region. Between FY 19/20 & FY 20/21 I successfully grew APAC revenue 116%. This was done with 1 FTE marketer, 1 FTE business development operations, 1 FTE retention manager, and myself as commercial lead. This outstanding growth was a testament to our commitment to delivering value-driven solutions to our esteemed clients in the sports and military sectors.

Client Renewals and High Retention Rate:

While spearheading APAC business development, I also took on the responsibility of leading the client renewal management. This entailed overseeing a portfolio worth multiple millions in annual revenue. By nurturing strong client relationships and providing exceptional customer service, we achieved an impressive average retention rate of 95%. The high retention rate was a result of our unwavering focus on understanding client needs and ensuring they achieved optimal results with the software solutions.

EMEA Business Development – A Steady Growth Trajectory:

Building on the success in the APAC region, I transitioned to lead EMEA business development in 2021. With a solid foundation and a deep understanding of the market, we devised tailored sales strategies to penetrate the European market effectively. Through collaborative efforts and a client-centric approach, we achieved a notable 59% year on year increase in EMEA revenue. This was done with .25 FTE marketer, 1 FTE business development operations, 1 FTE sales person, and myself as commercial lead. Our team’s dedication to delivering top-notch solutions resonated with clients, driving a steady growth trajectory in the region.

The Ultimate Success – A Rewarding Acquisition:

In late 2022, our collective efforts and remarkable achievements positioned the company as a highly sought-after entity in the market. The excellence we demonstrated in sales, client success, and product innovation caught the attention of industry players. As a testament to our success, the company was acquired, cementing its status as a leading player in the sports and military software space.